About Fionna

I’ve worn a lot of hats—performance marketer, speaker, creative, mama, storyteller—and each one has shaped the way I lead, build, and connect. With over a decade of experience driving growth for DTC brands, I’ve learned that strategy means nothing without soul. This space is where both meet. This site is a hub for my work, my voice, and the ways I show up—strategically, creatively, and authentically.

And in motherhood, I’m building something just as meaningful. My daughter and I have co-authored children’s books, created inclusive affirmation cards, and sparked conversations around representation, mindfulness, and emotional wellness for kids. Our work has been featured on the OWN Network, NBC, Spectrum News, and even made its way into the Grammy’s gift bags. Every piece of this journey is rooted in care, intention, and legacy—for her, for me, and for the communities we serve.

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